This month in Chicago SAP joined with Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, and Wells Fargo to launch the corporate-oriented Blog Council.
According to the group announcement “Personal blogs, small-business bloggers, and blog experts don’t face the same business issues that we do. We need to speak for our corporations while being responsible members of the blog community. We have to speak for a corporation, but never sound corporate. We have to reconcile the often contrasting rules of corporate communications and blog etiquette. There are few resources specific to the unique needs of this community.”
After the launch of the Software Developer Network, SAP has come a long way in leveraging blogging through the SDN blogs.
SAP has yet to introduce a blogging component in the Netweaver / Portals space. A review of the Netweaver Partner Solutions finds only the web content management Netweaver add-on eMakina TeamWeaver, which doesn’t provide blogging.